The Boulevard Sign

The Boulevard Sign

When I first moved to San Diego, I drove by this sign several times as I was looking for an apartment. I knew it would make a great subject but I didn't get around to photographing it until nearly a year later. The sign is located on El Cajon Boulevard near the confusing three street intersection with Park blvd and Normal St. As recently as the late 2000s, El Cajon blvd had a reputation for crime and prostitution but it seems that era has passed and the area is now seeing significant redevelopment.